منابع مشابه
Media Mix for Awareness and Health Promotion in Lung Cancer Patients
BACKGROUND Lung cancer is the most common cause of death due to malignancy. The media as a source of information about cancer especially lung cancer could make substantial contribution to help physicians and patients in terms of prevention, treatment and follow up. This study aimed to obtain in depth understanding of the role of media in the context of clinical knowledge and recognize its effec...
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Health and well-being is a significant condition and vital for positive living that should be improved for a better status of life a need of human being that he is seeking
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Advertisers have a need to understand the effectiveness of their media spend in driving sales in order to optimize budget allocations. Media mix models are a common and widely used approach for doing so. We outline the various challenges such models encounter in consistently providing valid answers to the advertiser’s questions on media effectiveness. We also discusses opportunities for improve...
متن کاملGeo-level Bayesian Hierarchical Media Mix Modeling
Media mix modeling is a statistical analysis on historical data to measure the return on investment (ROI) on advertising and other marketing activities. Current practice usually utilizes data aggregated at a national level, which often suffers from small sample size and insufficient variation in the media spend. When sub-national data is available, we propose a geo-level Bayesian hierarchical m...
متن کاملHealth Promotion Through Mass Media
People adopt behavioral patterns consistent with events observed in their environments, including television portrayals. Although television programs frequently portray unhealthy styles of living, a vast potential exists for people to learn healthy patterns of behavior from media presentations. The purpose of this article is to examine interactions between the person and television that capital...
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ژورنال
عنوان ژورنال: Academic Journal of Interdisciplinary Studies
سال: 2015
ISSN: 2281-3993,2281-4612
DOI: 10.5901/ajis.2015.v4n2s1p176